Vehicle / Fleet Branding
Vehicle / Fleet Branding
What’s Vehicle Branding?
Vehicle advertising reaches consumers not exposed or lightly exposed to newspaper or television. For instance it was found that people with long commutes are more difficult to reach with newspaper advertising; however 96% of South Africans travel in a vehicle each week either as a driver or as a passenger. A fair display advertisement in the Yellow Pages can reach costs of R20 000 per month. In that common approach, you have to wait for someone to pick up the right directory where you are listed, share space at all times with direct competitors and hope that the potential client will choose you from all of the others listed. Besides, most businesses in the same industry will be listed in the same pages, whereas with mobile advertising, Artcore delivers the information in a unique way to your target audience. Vehicle advertising reaches everyone without discrimination. With a price tag ranging from R3 500 to R20 000(onetime fee), Artcore makes it very cost effective to achieve the high impact a vehicle wrap has to offer.
STATIC Vs MOBILE BILLBOARDS
Information from 3M tell us that “research has been able to determine the effectiveness of moving billboards, or fleet advertising, though the study of Global Positioning Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards.
“Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do,” said Bob Swanson, the advertising manager, Seiko. “If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating.”
Here are some of the aspects that make vehicle advertising such attractive option for your marketing strategy.
One of the many benefits that make vehicle advertising so attractive is the actual cost involved to produce a wrap. With partial wraps and complete wraps, Artcore has something for every business’ budget. Vehicle advertising is by far the most cost effective way of exterior advertising.
According to the Transportation Advertising Council, vehicle advertising generates between R30 000 – R70 000 daily vehicular impressions.
Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips. The vinyl can also be removed after the promotion, or vehicle turnover, leaving the original paintwork in the same condition it was before it was covered.
Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. Artcore vehicle wraps demand attention and gets the message to the highest visibility areas and most densely trafficked areas of cities, towns, parkades, shopping malls, restaurants, highways and byways.
A recent poll shows that:
90% of travelers notice graphics on wrapped vehicles
75% of consumers from impressions about a company based on the fleet graphics
30% of consumers base buying decision on impressions that they receive from company vehicles.
The numbers equate that we are a very visual society, driven by effective advertising and marketing. Vehicle advertising caters to all levels of business and projects the message like no other form of advertising can.
Depending on the clients requirements, budget and type of vehicle, Artcore can provide a various range of products such as Cast Vinyl’s digital printed for a more long term mobile marketing product down to promotional material digital printed for short term mobile marketing and also with effective combined contra vision prints on windows that flow with the vehicle design. An enormous range of solid color vinyl’s are available from our color samples such as unique effective trance lucent vinyl’s, reflective vinyl’s, chrome, carbon fiber etc